Remember this phone number for all your problems with Netflix subscription
Netflix has
steadfastly refused ads on its platform. It has more than 150 million
subscribers on its platform, credited with having started the trend of cutting
the cord. Customers enjoy movies and TV shows of their choice on their devices
without being interrupted by commercials. This is really wonderful as they only
have to pay a low monthly fee to the streaming giant. On its part, Netflix support has been
nothing short of phenomenal, never letting its customer down on any count.
There have been
murmurs and rumors of Netflix resorting to ads to increase its revenue earning
potential. But company bosses have always denied these rumors, knowing well
that this platform will not enjoy loyalty form subscribers if they were made to
see long commercials during movies and shows. However, Netflix is seeing how
Roku and Hulu, its competitors, have gained in popularity despite showing ads
to their subscribers. Has the time really come for Netflix to have a serious
rethink on the issue of advertising?
Times are
changing and so are the audiences
During the
conference of the advertisers in April this year, the issue of Netflix was
discussed. Many executives were of the view that Netflix cannot continue with a
total ban on advertising for long as its competitors will give better pricing
for similar products to their customers. They felt that Netflix will experience
a slowdown in a not so distant future and it is only advertising that will help
the streaming giant to sustain its costly operations Looking at the amount of
money Netflix is pumping in producing
original content, it will be forced to think of advertising very soon.
Price hike is
justified only up to a point
Netflix has
already resorted to a price hike of 12-18% this year. A survey done on the
customer using Netflix revealed that nearly 27% of them were considering
cancelling their subscription. Out of these, nearly 10% said they were serious
about cancelling their subscriptions. This fact reveals the limit of Netflix to
increase its prices for streaming services. Netflix has also tried a lower
subscription in some countries by offering content on mobile devices in a bid
to gauge the mood of the consumers.
What is more
worrying for Netflix is the news that its competitor Hulu is attracting
customers at a very rapid pace? This streaming service added nearly 8 million
customers to its platform last year and today it has 28 million subscribers. It
is able to offer much cheaper subscription charges starting from $5.99 per
month because of its ad supported service. The same is the case with Roku that
has added 7.8 million subscribers to reach a figure of 27 million. Popularity
of these two streaming services shows that there are customers who are OK with ads
and commercials during their programs and movies.
This post was first published on:-https://allaboutinternet.home.blog/2019/05/18/is-netflix-planning-a-new-ad-supported-version/
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