Apple support has created a whole new market of tablets with its iPad
When the first
iPad was launched by Apple in 2010, many experts predicted that it would fail
badly. This product even disappointed fans of iPhones. But 9 years down the
line, it can be said that the genius of Steve Jobs had rightly anticipated huge
success for iPad and things have turned out exactly the way they did with
iPhone.
A crucial role
in the ability of iPad to carve out a whole new segment for itself in the
market is played by Apple iPad Helpline. It is not that there were no
tablets being sold when Apple launched its iPad. In fact, the story of Apple’s
iPad began much before iPhone. Newton was the first tablet made by Apple way
back in 1992. Instead of fingers, customer had to use a stylus pen to work on
this computer. However, this pen based computer never saw the light of the day
as Apple never went for its commercial production. Also, that was the time when
cell phone market was booming. So it was iPhone first in 2007 and iPad had to
wait till 2010.
Apple
cleverly carved a niche for itself
It was only much
later after iPhones were a huge success that Steve Jobs once again thought
about making tablets. Many other companies had by then tried and failed at
selling tablets. It was clear that what Steve Jobs was introducing would be a
success solely because of its technology and how Apple marketed this product.
And of course the much loved Apple iPad support those customers
expected after using the iPhones. The manner in which Jobs unveiled the new
product it was clear that he was selling more of an idea than a product.
Smart device
in between laptop and smartphone
Apple iPad, Jobs
said, would a third category of device in between a laptop and a smartphone. This
device would enable customers to browse, read, and go through emails with much
more ease. As customers found out later, iPad certainly did make these tasks easier
than a laptop and a smartphone. It was this clever positioning of iPad between
his laptops and smartphones that struck a chord with the consumers. Users were
pleasantly surprised to browse on the new iPad and felt they literally had
internet in their palms. Checking, composing, and sending emails were also a
breeze in this new device. Finally, Apple iPad made reading articles and
e-books a very pleasing experience for the users.
It was therefore
not a surprise that first iPad sold in millions and the critics who predicted a
failure of this tablet had to literally eat their own words. Since April 2010,
Apple has launched 5 generations of iPads in different shapes and sizes. If
there is a Mini in the form of 7.9 inch screen, there is also the monster iPad
called ‘Pro’ having a 12.9 inch screen. There is also the usual 10.9 inch
screen counterpart of the latest Pro series of iPads.
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