What you can do if your Yahoo account got hacked
Yahoo messenger, the most popular instant messaging tool at one point of time, is finally dead. But Yahoo is working on acquiring more customers to its other communication service called Yahoo Mail. It has recently launched absolutely new versions of Mail for mobile web and the app that has been designed by the company for the users of Android Go. This is a clear sign that Yahoo support is now taking on a new direction towards mobile internet users. The company is also paying attention to the customers who prefer cheaper mobile handsets running on Android.
There is no
doubt about the fact that Yahoo is going through a phase of stagnation these
days. Even though Yahoo still has more than 200 million active customers, it is
facing aggressive inroads made by other major players, in particular Gmail.
More than 26 billion emails are sent and received by its customers every day
around the globe but even the company realizes that this figure has only
increased by a few millions in the last 2 years. If one takes a look at Gmail,
he finds that it has amassed 1.4 billion customers, which is 7 times more than
the users of Yahoo Mail.
This is the
reason why Yahoo feels that enhancing the user experience of mobile users is
one way of getting out of this stagnation. The company is banking upon emerging
markets and millions of new mobile users having cheaper smartphones in their
hands. Yahoo support online is available in more than 70 markets in 46
international languages. This is the kind of base that Yahoo feels is
sufficient to entice new customers to its mail service.
Yahoo has
decided to focus its energies upon these emerging markets and countries where
people are buying cheaper Android smartphones in large numbers. Joshua
Jacobson, who is a senior director in Yahoo Mail, feels that customers do nto
like to download and use an app that takes up huge storage space inside their
mobile phones. There are also people without any smartphone who borrow handsets
of family members and friends to get access to their emails. The new versions
of Yahoo Mail are intended to be used by such people in emerging markets
identified by the company.
It is not that
Yahoo alone has realized the importance of tapping customers in developing
markets. Other companies like Facebook, Twitter, and Google have introduced
trimmed versions of their services to target people using cheaper Android
phones as well. One reason why Yahoo is targeting these customers and emerging
markets is because it has been found that customers in this category are more
enthusiastic internet users. These people use their handsets as primary device
for communication in comparison to their computers and landline phones.
It is expected that as U.S market becomes saturated, growth is expected at a very high rate in emerging market by the year 2025. The new version of Yahoo Mail and the one for its Android app are light and load very fast compared with its standard mail service.
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